Top Social Media Platforms & How to Best Leverage Them

Just remember to do the following:

  1. Be authentic. Let your personality shine through across each social network you’re on. It’s a great way to open a dialogue with a client before they ever pick up the phone.
  2. Don’t forget about video. 45% of people watch more than an hour’s worth of Facebook or YouTube videos a week. YouTube videos also improve your website’s ranking in search engines like Google — a common place where home buyers and renters start their search for a new home.
  3. Don’t ignore your past/current clients. Just because you’ve already closed the deal, it doesn’t mean that you can’t get more potential business from your current and past clients. Invite them to interact with you on social media. Ask them to write reviews and encourage them to share your content. Referrals are the best way to find business and who can be better at sharing than those who have had remarkable experiences with you?
  4. Don’t ignore negative feedback. You will inevitably have negative reviews, whether oversight or something else. When you encounter them, don’t ignore them. Be courteous and don’t fight back. If the comments are disrespectful or abusive, those you can ignore, however, if someone posts something that is a legitimate concern, answer professionally and always be kind.

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