Top Marketing Growth Strategies (Agencies, Firms & Businesses)

6 min readJan 19, 2021

The best marketing strategies are the ones that make sense for a given business based on its capabilities, resources, and customers. A marketing strategy should be built around a core competence. That’s the expertise that will give you an advantage over other businesses in your industry.

So it’s not as simple as just trying to meet each customer need in some generic way. At the core of any marketing strategy is a plan to meet customer needs. While this may seem like an obvious statement, it’s not.

Top Growth Strategies for Your Marketing (Agencies, Firms & Businesses)

Continue reading to learn:

Operational strategies for marketing
Core Competencies — (Why you shouldn’t lift a finger if its not your role)
Competency roles in Marketing Operations & Departments (with outsourcing)
Lowering operational costs & increasing efficiencies
Optimized remote working teams

Original Story: Link

Strategies for MARKETING (Agencies, Firm, & Businesses)

Marketing strategy is about understanding the needs of a customer and then meeting those needs in a way that delivers value to them. Customers are diverse, so there’s no such thing as a single “best” marketing strategy.

A marketing strategy hinges on understanding how a particular business is different from its competitors, and then using that difference to meet customers’ needs in an appealing way.

Businesses, firms & agencies should focus on doing only what they do well, and outsourcing the rest. This is the essence of a competitive advantage.

How is it so that competitors in your networks, even with a smaller team, are outpacing your own marketing production? They seem to whip up content instantly, like podcast episodes and social posts, throughout all major online media platforms. It’s because they’re focusing on their core competencies.

Core Competencies — (Why you shouldn’t lift a finger if its not your role)

When your role is to grow the business, that’s what you need to. focus on. In order to outpace the competition, you need other people to focus on the other core competencies needed in your operations.

When businesses & teams are used to taking on extra grunt work — especially when outside of their roles and purview — the operation becomes at risk.

How risky? Loss in morale, motivation, worth, and trust. Even if you know how to do it, it takes away on the growth of your own respective role.

Don’t lift a finger for things you shouldn’t do

Even on a tight budget, you can bring on full-time digital media presence — and save time while producing high-quality content. It’s no secret that your competitors with media production engines are leveraging assistant labor, namely virtual assistants.

Virtual assistant roles in Marketing Operations & Departments

When you don’t lift a finger outside of your role, highly vetted virtual assistants have the core competency and skills (at up to 70% less) for:

operations coordination
content production
social media coordination
campaign coordination (email, socials)
bookkeeping assistance & collections
customer service
lead generation
sales development & prospecting
public relations
project & task coordination

Virtual Assistants are up to 70% less than the cost of a traditional employee and will work or you on a full-time basis. Virtual Assistants are the powerhouse behind quality podcasts, webinars, Youtube videos, Tweets, Facebook posts, Instagram photos, and Linkedin articles.

If you want to launch a high-quality podcast, but need to protect your valued time … you can launch your podcast and upgrade your online presence with a MyOutDesk Virtual Assistant!

Marketing with a Virtual Assistant — Everyone is doing it!

The secret business strategy that sets social media moguls apart is … leveraging virtual assistants (in many cases, more than one). Virtual assistants work for you full-time at up to 70% less cost than a traditional employee. Here’s what it takes to outcompete competitors.

When you do the math, you can get up to 3 full-time virtual assistants for the price of one traditional assistant. Leave the grunt work of each department to a team of assistants. Save time for more important things by hiring a MyOutDesk Virtual Assistant

Lowering operating costs for marketing agencies — Outsourcing

Since 2004, Travis’ marketing agency has operated in remote teams (saving $40,000 each year in real estate costs) and delegated his marketing operations to full-time virtual assistants — who work for a fraction of the cost of a traditional employee (saving $50,000 per year per individual). With the help of outsourcing through MyOutDesk, you can confidently scale your operations and find the right, consistent talent & professionals with lower lowered head costs.

A marketing agency can have virtual assistants fulfill these roles:

marketing coordinator
graphics designer
traffic coordinator
digital campaign manager
content creator & coordinator

[Considering a Virtual Assistant?]

Remote Work: How optimized & productive marketing looks like:

This marketing team has been operating remotely for over 16 years — Travis has learned that productive teams have multiple ways to communicate, meet on a variety of touch points, and emphasize accountability. When emails, calls, and texts can get buried — a project management tool can make it easier for remote teams in marketing agencies to follow tasks and find exactly where progress lies are and what still needs to be done.

Don’t box yourself! Outsourcing opens up your world to talent that’s more affordable and probably more fit with your needed skill sets, saving you tens of thousands from additional office space, and other significant expenses related to in-house hires.

“Outsourcing makes the hustle better — because you’re not burdened with many/growing expenses that you’ll need to figure out how to cover and hit profit”

ENVISIONING OF A NEW REALITY FOR YOUR MARKETING BUSINESS

Simply put, MyOutDesk equips entrepreneurs & marketing agencies owners with tools, strategies, and virtual employees — and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.

MyOutDesk proudly provides additional free business growth guides, books, and strategy calls.

See what we are about, and schedule a free consultation with us. We’ll take the time to learn more about your business and offer solutions to foster top talent and lower operational costs for your company.

Experience The Difference
MyOutDesk can save you up to 70% on employment cost
Claim a free business strategy consultation & ‘Grow Virtual’ Guide

Did You Know? MyOutDesk’s origin story is set during the last global financial crisis of 2008. Yes, that’s right — our business started by scaling businesses with virtual assistants during a recession! Our first client in 2008 went from five to seventeen VAs with a completely revamped organizational model in short order, and he told MyOutDesk, “Our virtual professionals have shaved $250,000 off our monthly overhead.”

Focus on your growth & scale your operations

ENVISIONING OF A NEW REALITY FOR YOUR BUSINESS

Simply put, MyOutDesk equips entrepreneurs & business owners with tools, strategies, and virtual employees — and when combined, businesses have a competitive edge and find growth while efficient systems and processes are put in place.