If your sales & marketing efforts are going unheard, it’s time to question ways to change and adapt to market needs and demands.
During the COVID-19 crisis, business leaders are actively reimagining their products & services to produce new value for the buyers’ current needs.
Keep calm and thrive on. Realize that a market downturn is an amazing opportunity for you to gain market share as competing businesses are reducing their staffing & capacity. Now is the time to double down on the projects and ideas that will drive future growth and scale. You can further develop your marketing content & sales pitches.
The 3 reasons someone doesn’t buy from you
If you aren’t generating enough profits, there is something still to fill to capture your leads’ interests. Buyers aren’t coming to you for the following reasons.
1) They don’t trust the sales person
Many times, the sale will fall through if the customer doesn’t believe the sales rep has their best interest at heart. You need to conduct effective team exercises to train all salespeople to effectively build rapport for multiple customer personas. Create multiple pitches and angles. At the end of the day, if these pitches are not generating the right amount of interest, your product or service may not meet the market’s needs.
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2) They don’t trust themselves
The customer might not have the confidence in their own preparedness and abilities. If this is the case, the customer will see your offerings as a burden. You will need to convince and help them visualize how your product or service will make a great improvement in their way of life, instead of a burden. It takes an empathizing voice to show that you care and willing help help them through any difficulty.
People want to maintain their livelihoods, and it’s up to you to help produce what is needed and wanted among the community. You get paid to add value to our customers, clients, vendors, and the people in our communities.
3) They don’t believe the product will solve a pain point in their business
The customer might be interested, yet reluctant to buy. This means either someone else is doing it better than your business, or, your product might not meet their needs. It’s always time to generate sales, which is why adjusting your communication style is important.
Check-in on your clients, employees, vendors, past clients, and new leads. Have a relationship-nurturing chat. Sometimes diving deep into your sales scripts might be hurting your chances. This is the time to show that your company/brand is focused on bettering lives.
See also: The SEO tips you need to succeed today
How to show your worth & nurture the sale
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Ready to take market share with virtual solutions? If you need help, or want to explore some ideas, book a free ‘Grow Virtual’ consultation call today.
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MyOutDesk has over 13 years of experience serving over 6,000 clients & with more than 500 verified 5-star reviews.
We’re also helping businesses win again in this economy with monthly CEO mastermind calls, active & stringent talent recruitment, and guides & regular webinars.