As we near the end of 2021 it’s time to reflect; how have your leads been treating you all year? Nowadays, more than ever, the quality of your real estate leads is essential. However, spending a lot of money on lead sources does not guarantee a high conversion rate.
A small percentage of leads will convert right away; the rest of the leads typically lag time to conversion. Therefore, conversion rates increase the more we connect with these leads and build relationships. This takes time and effort.
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Essentially, to get your “money’s worth”, you need to go that extra mile and ensure that your opportunities within your lead pool are not wasted.
So how do you go about doing this?
4 WAYS TO INCREASE REAL ESTATE LEAD CONVERSION
- Determine how you want to tackle your calls and your live appointments.
If you work alone, designate a specific amount of time that you want to spend making calls. Also, specify what kind of calls follow-up calls are? Are they Cold calls? If you have a team in place, perhaps you could have someone dedicated to follow-up calls to nurture your warm leads. A Real Estate Virtual Assistant can handle your prospecting as well. Delegate these tasks; determine which ones would benefit from your personal touch as well so you can still be involved in the process.
- Be sure to pay attention to the leads that you generate from your website.
According to a National Association of Realtors study, a majority of home buyers begin their search online. A buyer potentially spends 2–18 months searching for homes, so if someone takes the time to register on your website, be sure to give them proper attention. Reaching out to these leads sends a great message; this is a good basis to begin building a relationship with your potential prospect, especially since our business is built on relationships we make.
- Find ways to engage with your leads. Be creative and consistent, send out emails, engage with them on social media, send an occasional text message.
There are so many ways you can reach out to your leads. You can actively do these yourself or have one of your team members focus on these. Your virtual assistant can be in charge of engaging on social media; you can create a schedule to send out emails monthly; the possibilities are endless.
- Never give up on your leads unless they tell you to go away and they truly don’t require your services.
Again, consistency is key; make yourself enough of a presence in their lives so that when the time comes that they are about to make their big decisions, they will not even think twice about approaching you.
ALWAYS HAVE A PLAN
Make sure that you have a definite and clear plan on how to execute each step mentioned above. Make sure that your team is on board and clearly understands what your goals are. By doing so, you are ensuring that you are making the most out of your leads, and your ROI on them will surely elevate.
A MyOutDesk Real Estate Virtual Assistant can be a great asset to your team, whether prospecting tasks, social Media, or administrative work; call us today for a free Double Your Business Strategy Session and find out how we can help you increase ROI on your leads!